Art therapy to promote creativity in the company

Art is the projection onto the world that surrounds man with a strong mental image that colours reality before it takes shape, transforms it and recreates it."



 Today's business environment creates an environment of tension where employees spend 10 to 12 hours immersed in informal processing, decision-making and crisis management.


The mind must be in balance to properly perform the assigned tasks. This is undoubtedly a growing problem in organizations. According to a survey conducted by Bussinesweek, 60% of workers in the US attribute the labor stress phenomenon to the lack of time to think and run their lab.


Stress is a dynamic state in which an individual is confronted with an opportunity, demand or resource that is related to the desires of the individual and whose result is perceived as insecure and important.

Two types of stress can be distinguished: challenge, which refers to the workload and the urgency to end it; and an obstacle that implies a position away from the organizational goals, as it can happen when an exam is not accredited . 


The cause-and-effect model of industrial stress, which is often unnoticed or inherent to the employee, but has very common causes and consequences that can influence the development and achievement of business goals.


Contributing to this technology within the organization is a cognitive process that enables employees to improve their opportunities for group work in day-to-day business. Edith Kramer has taken this into account in this area. By engaging in the process of creating art through poetry, music or painting, the opportunity arose to externalize, reexperience and dissolve contradictory feelings .


Art also gives the employee the ability to relate harmony and aesthetic meaning to balanced life forms and developmental tasks. As a result, the company gains a more skilled, secure and creative workforce that is fundamental to the business world. Another advantage of the art therapy in the company are the low cost, because the materials are quite affordable.


Through the art therapy experience, the individual finally reaches a greater awareness of himself as an integral being: body, conscience, emotions and mind, thanks to the transformation of art experiences on a personal and group level to explore new languages such as body, and artistic playful.

Knowledge management within the organization requires the use of tools to train people holistically to achieve a mutual value that translates into personal well-being and greater economic benefits.



The current philosophical currents of art suggest that any artistic expression can be created without any kind of narrative being strengthened, that is, art can not necessarily inhabit a museum space, but emerge in the intimacy of everyday life This perspective reinforces the vision of art therapy, which is beginning to gain in importance, especially in the American Union, where there is an association for researching and systematising the subject. This therapy is an emerging business tool with psychological foundations important, but this requires methods that allow to determine the needs, the personal variables, the variables of the environment and the way of interaction within the organizations, to the average creativity of appreciation and the expression of art.